"If you can bring to the table, not only great content, but an established platform, you will have agents and publishers lined up to sign you." - Michael Hyatt, Thomas Nelson CEO, July 15, 2009 blog post "The Importance of Building Your Platform"
Michael sums up his address at the Music City Media Mixer luncheon in this post, addressing three reasons why authors need a platform and fours ways how authors can build a platform. Blogging is a natural fit for the how aspect.
In the comments (Yes, he responds to comments.) Michael suggests about 700-1000 unique visitors a day is a good goal to shoot for. That will take some doing, but it's not impossible. In the same comment he says the total number of visitors per month is a better metric because it more accurately shows the size of your audience. He recommends Google Analytics for this.
There are other valuable takeaways from the comments section, another benefit of a blog, so don't forget to read those.
Now go get your blog on.
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